{"id":2007,"date":"2025-03-25T14:38:05","date_gmt":"2025-03-25T14:38:05","guid":{"rendered":"https:\/\/arev.is\/?page_id=2007"},"modified":"2025-03-25T14:38:05","modified_gmt":"2025-03-25T14:38:05","slug":"competition-advisory","status":"publish","type":"page","link":"https:\/\/arev.is\/en\/samkeppnisradgjof\/","title":{"rendered":"Competition Advisory"},"content":{"rendered":"<div class=\"wp-block-cover alignfull has-parallax\" style=\"min-height:400px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-ast-global-color-2-background-color has-background-dim-60 has-background-dim\"><\/span><div class=\"wp-block-cover__image-background wp-image-507 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/arev.is\/wp-content\/uploads\/2022\/06\/alex-talmon-UFskvng2OMU-unsplash.jpg)\"><\/div><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h1 class=\"wp-block-heading has-text-align-center has-text-color\" id=\"h-samkeppnisradgjof\" style=\"color:#ffffff\">Competition Advisory<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-5-background-color has-background is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<hr class=\"wp-block-separator has-text-color has-ast-global-color-0-color has-css-opacity has-ast-global-color-0-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-samkeppnisradgjof-arev\">Competition Advisory from Arev<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\"><strong>Companies that want to ensure compliance with competition law and understand the impact of mergers and acquisitions need professional competition advice.<\/strong><br>The competitive environment is constantly changing, and market changes, mergers and acquisitions can have a significant impact on the position of companies. Arev is a leader in the analysis of competition factors and the calculation of concentration ratios, and has advised on various merger cases in recent years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We help companies to assess the impact of mergers and market changes, both in relation to the Competition Authority and for business strategy. Through precise calculations, market definitions, and in-depth analysis of the competitive landscape, we ensure that companies navigate competition matters correctly and make informed decisions about their future structure.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-4-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-8wLZi9OhsWU-unsplash-1024x683.jpg\" alt=\"Valuation of companies\" class=\"wp-image-1889 size-full\" srcset=\"https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-8wLZi9OhsWU-unsplash-1024x683.jpg 1024w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-8wLZi9OhsWU-unsplash-300x200.jpg 300w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-8wLZi9OhsWU-unsplash-768x512.jpg 768w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-8wLZi9OhsWU-unsplash-1536x1025.jpg 1536w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-8wLZi9OhsWU-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-ast-global-color-2-color has-text-color has-large-font-size\" id=\"h-samthjoppunarstudlar-og-samrunagreining-i-samkeppnisradgjof\"><strong>Compression factors and merger analysis<\/strong> in competitive consultancy<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A relevant analysis and assessment of the competitive position is key in mergers and acquisitions, as such transactions can have a significant impact on the market.<\/strong> It is important to carry out such an assessment before a merger notification is submitted to the Competition Authority. Arev specialises in the calculation of concentration indices (HHI \u2013 Herfindahl-Hirschman Index) and other metrics used to assess the impact of mergers on market conditions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We analyse competitors&#x27; market share and barriers to competition to ensure that a merger or change of ownership remains within the limits considered acceptable by the competition authorities. <strong>Professional competition advice<\/strong> Using a methodology based on internationally recognised standards, Arev provides insight into the impact of mergers and ways to minimise risk in a competition assessment. Furthermore, Arev assesses whether a merger is viable; if there is significant market concentration, it is much more difficult to get a merger between two parties approved. In such cases, Arev can advise the client to minimise both the cost and time that would otherwise be spent on pursuing a merger that would subsequently be blocked due to market concentration.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-ast-global-color-2-color has-text-color has-large-font-size\" id=\"h-markadsskilgreiningar-og-ahrifamat-samruna\">Market definitions and impact assessment of mergers<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Market definition is a cornerstone of all competition policy. By defining the market&#x27;s geographical and product boundaries, the true competitive position of companies and the effects of mergers can be assessed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quantitative and qualitative data are used to analyse market share, competitive pressure, and potential changes in market conditions following mergers. The analysis takes into account developments in the relevant sector, economic factors, and the legal framework governing competition in Iceland. This data can be used to formulate strategies that support both legal requirements and business decisions.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-LgE3whpa5VA-unsplash-1024x683.jpg\" alt=\"Competitive strategy consultancy for businesses\" class=\"wp-image-1857 size-full\" srcset=\"https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-LgE3whpa5VA-unsplash-1024x683.jpg 1024w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-LgE3whpa5VA-unsplash-300x200.jpg 300w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-LgE3whpa5VA-unsplash-768x512.jpg 768w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-LgE3whpa5VA-unsplash-1536x1025.jpg 1536w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/jakub-zerdzicki-LgE3whpa5VA-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:45% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg\" alt=\"Business management consultancy for companies\" class=\"wp-image-1923 size-full\" srcset=\"https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/scott-graham-5fNmWej4tAA-unsplash-1024x683.jpg 1024w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/scott-graham-5fNmWej4tAA-unsplash-300x200.jpg 300w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/scott-graham-5fNmWej4tAA-unsplash-768x512.jpg 768w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/scott-graham-5fNmWej4tAA-unsplash-1536x1025.jpg 1536w, https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/scott-graham-5fNmWej4tAA-unsplash.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading has-ast-global-color-2-color has-text-color has-large-font-size\" id=\"h-radgjof-og-studningur-i-samskiptum-vid-samkeppniseftirlitid\"><strong>Advice and support in dealings with the Competition Authority<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Effective competition law advice requires thorough preparation before a matter is notified to the Competition Authority.<\/strong> Arev&#x27;s services include the analysis of potential competition issues, data processing, and advice on ways to ensure a merger complies with legal requirements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Companies get access to <strong>specialised competitive advice<\/strong> in document preparation, calculations and communication with the Competition Authority, which can speed up approval and reduce the likelihood of a lengthy process or rejection. With clear analysis and well-prepared data, risks can be minimised and a smooth process in the competition assessment can be ensured.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull hafa-samband-container has-ast-global-color-5-color has-text-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"background-color:#1a1a1a5c;background-image:url(&apos;https:\/\/arev.is\/wp-content\/uploads\/2025\/02\/arev-hafa-samband.png&apos;);background-size:cover;\"><div class=\"wp-block-group__inner-container\">\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-1\" id=\"schedule-a-visit\" style=\"font-size:59px;line-height:1.15\"><strong>Contact us today<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-5-color has-text-color has-link-color wp-elements-2 wp-block-paragraph\" style=\"padding-top:0;padding-right:var(--wp--preset--spacing--80);padding-bottom:0;padding-left:var(--wp--preset--spacing--80)\"><strong>Get professional competitive advice that delivers results.<\/strong> We ensure a seamless process and maximise the value from your business.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-cbcdc57d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-50 is-style-fill\"><a class=\"wp-block-button__link has-ast-global-color-0-background-color has-text-color has-background wp-element-button\" href=\"\/en\/contact\/\" style=\"border-radius:0px;color:#ffffff\">Contact us<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:64px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Samkeppnisr\u00e1\u00f0gj\u00f6f Arev Fyrirt\u00e6ki sem vilja tryggja samr\u00e6mi vi\u00f0 samkeppnisl\u00f6g og \u00e1tta sig \u00e1 \u00e1hrifum samruna [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2007","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Samkeppnisr\u00e1\u00f0gj\u00f6f | Marka\u00f0sgreining og sam\u00fej\u00f6ppun | Arev<\/title>\n<meta name=\"description\" content=\"Arev veitir faglega samkeppnisr\u00e1\u00f0gj\u00f6f, \u00fatreikninga \u00e1 sam\u00fej\u00f6ppunarstu\u00f0lum og marka\u00f0sgreiningu fyrir samruna og yfirt\u00f6kur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/arev.is\/en\/competition-advisory\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samkeppnisr\u00e1\u00f0gj\u00f6f\" \/>\n<meta property=\"og:description\" content=\"Arev veitir faglega samkeppnisr\u00e1\u00f0gj\u00f6f, \u00fatreikninga \u00e1 sam\u00fej\u00f6ppunarstu\u00f0lum og marka\u00f0sgreiningu fyrir 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