{"id":8,"date":"2021-07-07T07:51:53","date_gmt":"2021-07-07T07:51:53","guid":{"rendered":"https:\/\/arev.is\/about\/"},"modified":"2026-10-14T13:58:50","modified_gmt":"2026-10-14T13:58:50","slug":"about-arev","status":"publish","type":"page","link":"https:\/\/arev.is\/en\/um-arev\/","title":{"rendered":"About Arev"},"content":{"rendered":"
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About us<\/h1>\n<\/div><\/div>\n\n\n\n
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Consumer goods market, fisheries, competition and financial literacy<\/h5>\n\n\n\n

The company's main strength lies in its combined experience in the consumer goods market and financial expertise. <\/p>\n\n\n\n

The company has also been establishing itself by providing consultancy to fisheries companies.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Over 25 years' experience<\/h5>\n\n\n\n

Arev has many years of experience and has been working since 1996.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Technical advice<\/h5>\n\n\n\n

The consultancy is becoming increasingly technical and specialised. Knowledge of statistics and machine learning is increasingly used in Arev's projects.<\/p>\n\n\n\n

Arev has also been a leader in competition analysis and has specialised in defining markets and calculating their concentration.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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A securities firm with extensive experience<\/p>\n\n\n\n

About Arev<\/h2>\n\n\n\n

Arev was founded in 1996 and its shareholders are the company Vigf\u00fas Gu\u00f0brandsson and Co ehf (0.1%) and J\u00f3n Scheving Thorsteinsson (99.9%). In 2006, Arev Securities hf. was granted an operating licence by the Financial Supervisory Authority as a securities firm, pursuant to the Financial Institutions Act No. 161\/2002. Arev Securities' authorisation includes dealing in and providing services relating to financial instruments, which consist of the reception and transmission of client orders in financial instruments (in connection with asset management) and asset management, as well as advice to undertakings on their own capital structure, strategic planning and related matters, as well as advice and services concerning corporate mergers and acquisitions. Today, the company has two permanent employees with extensive experience in business management and finance. Arev Securities has many years of experience in asset management and has implemented procedures based on professional oversight and efficient information processing, which foster trust and confidence among all stakeholders. The company's main strength lies in its combined experience in the consumer goods market and financial expertise.<\/p>\n<\/div><\/div>\n<\/div>

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<\/a>Staff<\/h2>\n\n\n\n
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Managing Director<\/em><\/h4>\n\n\n\n

J\u00f3n Scheving Thorsteinsson<\/h2>\n\n\n\n

J\u00f3n holds a Master's degree in Operations Research from Stanford University. He worked as Production Manager and later as Sales and Marketing Manager at S\u00f3l until 1996. J\u00f3n founded Arev in 1996, a company providing corporate consultancy. J\u00f3n went on to work for Hagkaup and later for Baugur, where he managed the company's foreign investments until 2003. In 2004, he founded Arev Ltd. in the UK, although Arev also operated in Iceland. Arev Securities was authorised by the FME in 2006. J\u00f3n passed the securities law examination in 2012.<\/p>\n\n\n\n

jst@arev.is<\/a><\/h5>\n<\/div><\/div>\n\n\n\n
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Office Manager<\/em><\/h4>\n\n\n\n

\u00c1rni S. Mathiesen<\/h2>\n\n\n\n

From 2009 to 2016, \u00c1rni worked in corporate advisory at the securities firm Arev. From 1991 to 2007, he was the managing director and owner of Bedco & Mathiesen ehf. The company specialised in the import and sale of nursing supplies for hospitals and healthcare institutions, as well as selling office and safety products for businesses, institutions and banks. Previously, he worked in the beverage industry and was Marketing Manager at \u00d6lger\u00f0in Egill Skallagr\u00edmsson. \u00c1rni holds a Master of Laws (ML) degree from the Reykjav\u00edk University, as well as a Cand.oecon. degree from the University of Iceland.<\/p>\n\n\n\n

asm@arev.is<\/a><\/h5>\n<\/div>
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Corporate Advisory Consultant<\/em><\/h4>\n\n\n\n

S\u00c6R\u00d3S EVA \u00d3SKARSD\u00d3TTIR<\/h2>\n\n\n\n

S\u00e6r\u00f3s completed a Master's degree in Finance from the University of St. Gallen in May 2023 and began working at Arev in June of the same year. In 2016, S\u00e6r\u00f3s began her studies at Boston University, graduating in May 2020 with a Bachelor's degree in Business Administration with a specialisation in Finance, whilst also being on a sports scholarship and playing for the university's golf team. Between 2018 and 2020, S\u00e6r\u00f3s worked in a summer accounting role at ERA. Prior to this, she worked as a receptionist at Sensa from 2015 to 2016, and again in the summer of 2017. Additionally, she worked as a golf instructor at GKG alongside her golfing from 2010-2015. S\u00e6r\u00f3s passed her securities licensing exam in 2025. <\/p>\n\n\n\n

saeroseva@arev.is<\/a><\/h5>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Management<\/h2>\n\n\n\n
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Board member<\/em><\/h4>\n\n\n\n

\u00d3skar Gar\u00f0arsson<\/h2>\n\n\n\n

\u00d3skar joined the board of Arev Securities in July 2016. Since 2014, \u00d3skar has been the managing director of D\u00f6gun, a fisheries company with its main operations in Sau\u00f0\u00e1rkr\u00f3kur. The company specialises in the fishing and processing of prawns. Between 2009 and 2013, he worked at SJ1 ehf as a director and later as managing director. SJ1 was engaged in asset management and advisory services for related parties. \u00d3skar worked as an Investment Manager at Milestone from 2006 to 2009. \u00d3skar was the Finance Director and later one of the Managing Directors of Eskja hf from 2001 to 2006.\u00a0\u00d3skar has served on the boards of various companies in connection with his work over the years. He holds a BSc degree from Lancaster University (1992) and a postgraduate certificate in business studies from Warwick University (2007).<\/p>\n<\/div><\/div>\n\n\n\n

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Board member<\/em><\/h4>\n\n\n\n

Gunnar Ingimundarson<\/h2>\n\n\n\n

Gunnar joined the board of Arev Securities in July 2016. He graduated with a Cand.oecon. degree from the University of Iceland in 1981. He worked for the Association of Icelandic Industrialists until 1986. That year, Gunnar, along with others, founded the software company Hugur hf. and was its managing director until it was sold in 1999. He held management positions with the new owners and participated in various mergers between 2000 and 2007.\u00a0That year, he took on the role of Managing Director of HugarAx, a merged company of Hugur hf. and AX hugb\u00fana\u00f0arh\u00fas. He held this position until 2009. He then became part of the management team at Sk\u00fdrr A\/S (later Advania), where he worked until 2016. He now holds the position of Managing Director of Consulting at LS Retail \u2013 a software manufacturer for the retail sector with operations worldwide.<\/p>\n<\/div>

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Board member<\/em><\/h4>\n\n\n\n

Dav\u00ed\u00f0 Gunnarsson<\/h2>\n\n\n\n

Dav\u00ed\u00f0 was an alternate member of the board of Arev Securities from 2023, before joining the board in 2026. Dav\u00ed\u00f0 studied computer science, economics and finance at the University of Iceland and the University of Iowa. He worked at Kaupthing Bank from 2005 to 2008 in the analysis department, proprietary trading and investor relations. Dav\u00ed\u00f0 joined Dohop ehf. in 2009 as Managing Director of Sales and Marketing, and took on the role of Managing Director of Business Development in 2013. He is currently the CEO of Dohop and has led the company since 2015. Dav\u00ed\u00f0 also sits on the board of Solid Clouds hf. and was chairman of the Student Services (FS) at the University of Iceland from 2009 to 2017.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Alternate board members<\/h2>\n\n\n\n
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Alternate<\/h4>\n\n\n\n

Hildur Har\u00f0ard\u00f3ttir<\/h2>\n<\/div><\/div>\n\n\n\n
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Alternate<\/h4>\n\n\n\n

Magn\u00fas Gunnarsson<\/h2>\n\n\n\n

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Arev Securities hf. is not affiliated with Arev Software GmbH (Switzerland).<\/p>","protected":false},"excerpt":{"rendered":"

Neytendav\u00f6rumarka\u00f0ur, sj\u00e1var\u00fatvegur, samkeppni og fj\u00e1rm\u00e1laleg \u00feekking A\u00f0alstyrkleiki fyrirt\u00e6kisins liggur \u00ed sam\u00fe\u00e6ttri reynslu \u00e1 neytendav\u00f6rumarka\u00f0i og […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"plain-container","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"yoast_head":"\nUm Arev | Ver\u00f0br\u00e9fafyrirt\u00e6ki me\u00f0 \u00e1ralanga reynslu<\/title>\n<meta name=\"description\" content=\"Kynntu \u00fe\u00e9r Arev ver\u00f0br\u00e9fafyrirt\u00e6ki\u00f0. 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