We owe a great deal to Gummi at Bónus. He served as managing director for 25 years and left behind a first-class company.
Arev's calculations show an interesting development following his departure in early 2024: Bonus's product lead appears to have increased significantly — by two per cent.
It is noteworthy that the EBITDA margin of Haga (retail and warehouse) has not followed the same trend. Despite increased gross profit, it appears to have remained fairly stable — suggesting that other cost items have picked up the slack(*)
Arev's calculations suggest that Gudmundur has been much more successful in the fight against rising food inflation than the official institutions tasked with the job.
(*) It should be noted that neither Bónus's product margin nor the EBITDA margin of its stores and warehouses are publicly available data. Arev bases its calculations on a calculation model that has been in use since 2020.