Competition Advisory
Competition Advisory from Arev
Companies that want to ensure compliance with competition law and understand the impact of mergers and acquisitions need professional competition advice.
The competitive environment is constantly changing, and market changes, mergers and acquisitions can have a significant impact on the position of companies. Arev is a leader in the analysis of competition factors and the calculation of concentration ratios, and has advised on various merger cases in recent years.
We help companies to assess the impact of mergers and market changes, both in relation to the Competition Authority and for business strategy. Through precise calculations, market definitions, and in-depth analysis of the competitive landscape, we ensure that companies navigate competition matters correctly and make informed decisions about their future structure.
Compression factors and merger analysis in competitive consultancy
A relevant analysis and assessment of the competitive position is key in mergers and acquisitions, as such transactions can have a significant impact on the market. It is important to carry out such an assessment before a merger notification is submitted to the Competition Authority. Arev specialises in the calculation of concentration indices (HHI – Herfindahl-Hirschman Index) and other metrics used to assess the impact of mergers on market conditions.
We analyse competitors' market share and barriers to competition to ensure that a merger or change of ownership remains within the limits considered acceptable by the competition authorities. Professional competition advice Using a methodology based on internationally recognised standards, Arev provides insight into the impact of mergers and ways to minimise risk in a competition assessment. Furthermore, Arev assesses whether a merger is viable; if there is significant market concentration, it is much more difficult to get a merger between two parties approved. In such cases, Arev can advise the client to minimise both the cost and time that would otherwise be spent on pursuing a merger that would subsequently be blocked due to market concentration.
Market definitions and impact assessment of mergers
Market definition is a cornerstone of all competition policy. By defining the market's geographical and product boundaries, the true competitive position of companies and the effects of mergers can be assessed.
Quantitative and qualitative data are used to analyse market share, competitive pressure, and potential changes in market conditions following mergers. The analysis takes into account developments in the relevant sector, economic factors, and the legal framework governing competition in Iceland. This data can be used to formulate strategies that support both legal requirements and business decisions.
Advice and support in dealings with the Competition Authority
Effective competition law advice requires thorough preparation before a matter is notified to the Competition Authority. Arev's services include the analysis of potential competition issues, data processing, and advice on ways to ensure a merger complies with legal requirements.
Companies get access to specialised competitive advice in document preparation, calculations and communication with the Competition Authority, which can speed up approval and reduce the likelihood of a lengthy process or rejection. With clear analysis and well-prepared data, risks can be minimised and a smooth process in the competition assessment can be ensured.
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