Arev Securities advised on the acquisition.
Svartey ehf. has bought a majority stake in Íshestar Ltd., Iceland's leading travel company in the field of equestrianism. Svartey bought the shares from Jón Örn Guðmundsson and Gunnar Ingimundarson. Arev Securities hf. Provided advice on the purchase and sale.
Ishestar is one of the oldest and most respected horse hire companies in the country and has built a strong reputation for the quality of its service and its focus on the welfare of its horses. The company has been operating since 1982 and is known for offering both Icelandic and international guests an unforgettable experience riding the Icelandic horse.
About Icelandic ponies
- Founded in 1982 by three families, including Einar Bollason
- Facilities in Hafnarfjörður, just a 15-minute drive from Reykjavík.
- The country's largest riding school, with lessons all year round.
- A wide selection of day trips and longer tours
- Leading in the care and welfare of horses in the industry
- Works in close collaboration with the Food Standards Agency and veterinarians
The excellent facilities at Íshestar in Hafnarfjörður have fully equipped stables, a restaurant and a shop. The company places an emphasis on safety and guest experience, whether for beginners or experienced riders. Íshestar's rides take you through the beautiful Icelandic nature, with a focus on sustainability and respect for the environment.
With this change of ownership, a new era begins in the history of Ishestar. The aim is to continue providing good service and to develop the business in the years to come.