About us
Consumer goods market, fisheries, competition and financial literacy
The company's main strength lies in its combined experience in the consumer goods market and financial expertise.
The company has also been establishing itself by providing consultancy to fisheries companies.
Over 25 years' experience
Arev has many years of experience and has been working since 1996.
Technical advice
The consultancy is becoming increasingly technical and specialised. Knowledge of statistics and machine learning is increasingly used in Arev's projects.
Arev has also been a leader in competition analysis and has specialised in defining markets and calculating their concentration.
A securities firm with extensive experience
About Arev
Arev was founded in 1996 and its shareholders are the company Vigfús Guðbrandsson and Co ehf (0.1%) and Jón Scheving Thorsteinsson (99.9%). In 2006, Arev Securities hf. was granted an operating licence by the Financial Supervisory Authority as a securities firm, pursuant to the Financial Institutions Act No. 161/2002. Arev Securities' authorisation includes dealing in and providing services relating to financial instruments, which consist of the reception and transmission of client orders in financial instruments (in connection with asset management) and asset management, as well as advice to undertakings on their own capital structure, strategic planning and related matters, as well as advice and services concerning corporate mergers and acquisitions. Today, the company has two permanent employees with extensive experience in business management and finance. Arev Securities has many years of experience in asset management and has implemented procedures based on professional oversight and efficient information processing, which foster trust and confidence among all stakeholders. The company's main strength lies in its combined experience in the consumer goods market and financial expertise.
Managing Director
Jón Scheving Thorsteinsson
Jón holds a Master's degree in Operations Research from Stanford University. He worked as Production Manager and later as Sales and Marketing Manager at Sól until 1996. Jón founded Arev in 1996, a company providing corporate consultancy. Jón went on to work for Hagkaup and later for Baugur, where he managed the company's foreign investments until 2003. In 2004, he founded Arev Ltd. in the UK, although Arev also operated in Iceland. Arev Securities was authorised by the FME in 2006. Jón passed the securities law examination in 2012.
jst@arev.is
Office Manager
Árni S. Mathiesen
From 2009 to 2016, Árni worked in corporate advisory at the securities firm Arev. From 1991 to 2007, he was the managing director and owner of Bedco & Mathiesen ehf. The company specialised in the import and sale of nursing supplies for hospitals and healthcare institutions, as well as selling office and safety products for businesses, institutions and banks. Previously, he worked in the beverage industry and was Marketing Manager at Ölgerðin Egill Skallagrímsson. Árni holds a Master of Laws (ML) degree from the Reykjavík University, as well as a Cand.oecon. degree from the University of Iceland.
asm@arev.is
Corporate Advisory Consultant
SÆRÓS EVA ÓSKARSDÓTTIR
Særós completed a Master's degree in Finance from the University of St. Gallen in May 2023 and began working at Arev in June of the same year. In 2016, Særós began her studies at Boston University, graduating in May 2020 with a Bachelor's degree in Business Administration with a specialisation in Finance, whilst also being on a sports scholarship and playing for the university's golf team. Between 2018 and 2020, Særós worked in a summer accounting role at ERA. Prior to this, she worked as a receptionist at Sensa from 2015 to 2016, and again in the summer of 2017. Additionally, she worked as a golf instructor at GKG alongside her golfing from 2010-2015. Særós passed her securities licensing exam in 2025.
saeroseva@arev.is
Management
Board member
Óskar Garðarsson
Óskar joined the board of Arev Securities in July 2016. Since 2014, Óskar has been the managing director of Dögun, a fisheries company with its main operations in Sauðárkrókur. The company specialises in the fishing and processing of prawns. Between 2009 and 2013, he worked at SJ1 ehf as a director and later as managing director. SJ1 was engaged in asset management and advisory services for related parties. Óskar worked as an Investment Manager at Milestone from 2006 to 2009. Óskar was the Finance Director and later one of the Managing Directors of Eskja hf from 2001 to 2006. Óskar has served on the boards of various companies in connection with his work over the years. He holds a BSc degree from Lancaster University (1992) and a postgraduate certificate in business studies from Warwick University (2007).
Board member
Gunnar Ingimundarson
Gunnar joined the board of Arev Securities in July 2016. He graduated with a Cand.oecon. degree from the University of Iceland in 1981. He worked for the Association of Icelandic Industrialists until 1986. That year, Gunnar, along with others, founded the software company Hugur hf. and was its managing director until it was sold in 1999. He held management positions with the new owners and participated in various mergers between 2000 and 2007. That year, he took on the role of Managing Director of HugarAx, a merged company of Hugur hf. and AX hugbúnaðarhús. He held this position until 2009. He then became part of the management team at Skýrr A/S (later Advania), where he worked until 2016. He now holds the position of Managing Director of Consulting at LS Retail – a software manufacturer for the retail sector with operations worldwide.
Board member
Davíð Gunnarsson
Davíð was an alternate member of the board of Arev Securities from 2023, before joining the board in 2026. Davíð studied computer science, economics and finance at the University of Iceland and the University of Iowa. He worked at Kaupthing Bank from 2005 to 2008 in the analysis department, proprietary trading and investor relations. Davíð joined Dohop ehf. in 2009 as Managing Director of Sales and Marketing, and took on the role of Managing Director of Business Development in 2013. He is currently the CEO of Dohop and has led the company since 2015. Davíð also sits on the board of Solid Clouds hf. and was chairman of the Student Services (FS) at the University of Iceland from 2009 to 2017.
Alternate board members
Alternate
Hildur Harðardóttir
Alternate
Magnús Gunnarsson
Arev Securities hf. is not affiliated with Arev Software GmbH (Switzerland).